Hey there

I’m Hayley, an Experience Strategist who believes the hard work happens outside of Figma, between the aha moments in workshops and the questions nobody asked out loud.

Seagull Web App

A water data console that’s making a big splash

SaaS Product Design

UX & UI Design

MVP Planning

Ralph Lauren Sitelets

Leveling up engagement rates on an internationally loved brand

Heuristic Evaluation

UX Design

ADA Compliance

Smart Blind App

Welcome the sunshine with this companion app for smart blinds

IoT Product Design

MVP Planning

UX & UI Design

TOMS Replatform

Creating a lean, headless storefront for fan-favorite TOMS Shoes

Shopify Replatform

UX Design

Performance & ADA KPIs

Brands I’ve Worked With